avagard@avagard-global.com
avagard@avagard-global.com
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We eliminate negativity and the impact of "black" PR, craft the desired image, and assist in winning elections and advancing your career.
EFFECTIVE REPUTATION MANAGEMENT of civil servants and politicians
In 2023, internet penetration in the leading counteries reached around 90%. This high level makes it critical for politicians and civil servants to monitor their digital reputations, as the vast majority of the electorate, managers, and colleagues spend considerable time online daily. The situation is further complicated by political opponents and competitors often resorting to "black" PR practices, driving the growing need for online reputation management.
However, for most civil servants and politicians, digital reputation management becomes relevant only just before the next election campaign. Only the most forward-thinking individuals approach it as systematic, continuous work that yields strategic results.
However, for most civil servants and politicians, digital reputation management becomes relevant only just before the next election campaign. Only the most forward-thinking individuals approach it as systematic, continuous work that yields strategic results.
CAREER
ADVANCEMENT
ADVANCEMENT
GROWING ELECTORATE SUPPORT
ELECTION VICTORY
KEY ELEMENTS OF PREPARATION FOR A PROJECT ON REPUTATION MANAGEMENT OF POLITICIANS AND CIVIL SERVANTS
A reputation management project for politicians begins by defining the customer's goals and objectives. This may involve removing compromising material, crafting the desired reputation, promoting it to a specific target audience, winning elections, or passing bank compliance.
After agreeing on the project goals, it's important to assess how well the current situation supports them. The Avagard Global team conducts a detailed analysis of the digital profile and information landscape using specialized software. This includes monitoring media, social networks, and various online platforms, determining the tone of materials found, and analyzing distribution dynamics.
Based on the established goals and digital profile diagnostics, we select the appropriate tools and develop a detailed plan to manage the politician’s reputation.
Defining goals
DIAGNOSTICS
SELECTION OF TOOLS
Projects to manage the reputation of civil servants and politicians consist of two major components:
1) Neutralization of negativity, and 2) Creation and promotion of the desired digital image.
Additionally, the project includes 24/7 internet monitoring.
1) Neutralization of negativity, and 2) Creation and promotion of the desired digital image.
Additionally, the project includes 24/7 internet monitoring.
AVAGARD GLOBAL EXPERIENCE
TOOLS FOR NEUTRALIZING
NEGATIVE AND COMPROMISING EVENTS
REMOVING
Removal involves communicating with the site's representatives to eliminate negative information. It's crucial to adopt a personal approach with prepared arguments for negotiations, and assess the site's willingness to cooperate and the risk of the process becoming public. If there is a high risk of violating the customer's confidentiality, alternative tools should be employed. However, when feasible, removal is often the quickest and most effective method.
Deindexing involves removing content from search engine results by contacting the search engine's administration, such as Google. While the material remains on the Internet, it can only be accessed through a direct link, not via search, making deindexing an effective tool for managing the reputations of civil servants and politicians.
DEINDEXING
The legal process consists of two key stages. The first is preparing and sending a pre-trial claim to the site administration, requesting the removal or correction of information. If this is unsuccessful, the second stage involves seeking removal through legal proceedings. These legal tools are effective for managing the reputations of politicians when it is necessary to remove false or irrelevant information.
The displacement of negative materials to distant pages in search results is achieved using Search Engine Reputation Management (SERM) tools. This involves replacing negative content with positive or neutral materials. It's crucial to push negativity beyond the Top 20 search results — beyond the second page — since less than 0.4% of users reach the third page. Displacement is used when other reputation management tools for civil servants and politicians are ineffective.
Legal process
Displacement
TOOLS FOR CREATING
TARGET IMAGE and REPUTATION
PROMOTION IN THE MEDIA
Promotion in the media begins with developing a PR strategy, starting with the approval of a press portrait with the client, defining the desired image to broadcast online. This includes selecting media outlets that align with the client's goals and target audience. Utilizing media is an effective method for shaping the image and reputation of politicians and civil servants. The Avagard Global team publishes materials in major international outlets like Forbes, Associated Press, Bloomberg as well as in niche and regional media.
Social media promotion effectively complements a media strategy and can be crucial when a politician needs to build a reputation among younger or more liberal audiences. The Avagard Global team engages with all popular social networks and platforms.
PROMOTION IN SOCIAL NETWORKS
Leave a request, and we will consult with you on achieving similar results in your case.
BEFORE THE PROJECT with AVAGARD Global
AFTER THE PROJECT with AVAGARD global
WE ENSURE the result
and guarantee confidentiality
Result
We deliver results even in the most challenging cases, where others have failed or declined to attempt success.
Our experts, with years of experience and a proprietary methodology, enable us to accurately predict outcomes.
Our experts, with years of experience and a proprietary methodology, enable us to accurately predict outcomes.
Integrated approach
We combine the strengths of law firms, PR, and marketing agencies. The Avagard Global team includes top-tier lawyers, PR strategists, SEO specialists, and developers.
This enables us to use the most appropriate tools to address clients' issues and implement turnkey projects.
This enables us to use the most appropriate tools to address clients' issues and implement turnkey projects.
Confidentiality
The absence of confidentiality risks is a key criterion for selecting tools to solve clients' problems.
We do not disclose client information to third parties, and all employees have signed a non-disclosure agreement.
We do not disclose client information to third parties, and all employees have signed a non-disclosure agreement.
Politicians, civil servants, and top managers of state corporations also seek our assistance.
Clients from the Forbes list trust our team to manage their digital reputation.
