Professional neutralization of negativity and effective promotion in the media and social networks for entrepreneurs, top managers and media personalities.

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Before meeting a new business partner, manager, or colleague, the first thing we do is type their name into the search bar. Today, people are judged not by their clothes, but by their digital profiles.

Media articles, social media profiles, mentions in Telegram channels, and database entries all contribute to a person's unique digital profile. This profile influences how others, including legal entities and government agencies, decide to interact with them. Compliance services of large banks and companies routinely check open-source information, and even one false but compromising article can have serious consequences.

Neutralizing negativity is the most sensitive aspect of managing a person's reputation, requiring a very careful approach. A misstep can lead to public exposure and worsen the situation. The Avagard Global team specializes in the most challenging cases—we address black PR and information attacks to protect entrepreneurs' business reputations, remove negativity and compromising material for compliance, and as part of a strategy for promoting top executives. In all our projects, we have achieved complete neutralization of negativity. This success is based on the effective use of a combination of four tools:

We communicate directly with site administrators to remove information. A key success factor is preparing a personalized negotiating position and assessing the risks of privacy violations.

Avagard lawyers prepare appeals to Google, requesting the removal (deindexing) of links from search results. A key success factor is the careful preparation of these appeals by our legal team.

We submit a pre-trial claim to the site administration, and if refused, we escalate the process to court. A key success factor is assessing the timeline, budget, and likelihood of success for the legal process.

We push negativity to the later pages of search results. The key success factor is thoroughly cleaning the first two pages, as fewer than 0.4% of users reach the third page.

After neutralizing negativity, the focus often shifts to PR for the leading figure. This process begins with aligning on the target image with the client and identifying the qualities to highlight in the digital profile—such as involvement in charity, public initiatives, business successes, or entrepreneurial talents. Next, materials are created, and key channels for distribution and promotion are determined. It's crucial to select digital channels that reach the client's target audience. Typically, this work is divided into two main segments:

We publish articles in major international and regional media outlets.

We work with the most popular social networks and platforms, including Telegram.

Leave a request, and we will consult with you on achieving similar results in your case.

BEFORE THE PROJECT with AVAGARD Global

AFTER THE PROJECT with AVAGARD global

Avagard Global possesses the technology to generate all 20 links on the first two pages of search results according to the customer's request.

This enables us to successfully handle even the most complex personal reputation management tasks.

The Avagard Global team comprises first-class lawyers, PR strategists, SEO specialists, and developers.

This unique combination of skills enables us to select the most effective tools for enhancing or restoring a person's reputation and to implement turnkey projects.

We value our customers' trust and prioritize maintaining their privacy.

All our employees receive privacy training and strictly follow our privacy policies and procedures.